Application for Regional Commercial Director · FPI

Mohammed
Ghannam

Commercial & Operations Director
Building Materials · Construction · Fit-Out · GCC

Target Role · Future Pipe Industries · Dammam

16+
YEARS
Commercial leadership
4
COUNTRIES
KSA · Kuwait · Bahrain · Levant
40%
GROWTH
Regional revenue growth
|

Role Alignment

Qualification Fit

The five core qualifications from the role description.

01

FPI REQUIRES: B.Sc. Engineering + Business Degree

B.Sc. Civil Engineering (Jordan) + MBA (University of London)

02

FPI REQUIRES: 15+ Years in Sales / Commercial Roles

16+ years across building materials, contracting, and fit-out

03

FPI REQUIRES: 8-10 Years Leadership Experience

10+ years: Regional Manager → Operations Director

04

FPI REQUIRES: Multi-Country MENA Commercial Ops

4-country commercial leadership: KSA, Kuwait, Bahrain, and Levant

05

FPI REQUIRES: Industrial / EPC / Infrastructure Background

CS Inc. (building materials), Al Turki (contracting), Tanasog (contracting & fit-out)

All five core qualifications met or exceeded.

Career Trajectory

16+ Years

Progressive commercial roles across building materials, contracting, and fit-out — spanning four MENA markets.

Business Development & Operations Director 2023 – PRESENT

Tanasog Al Bina · General Contracting & Fit-Out

Drove 50% growth in project awards through structured bid governance and commercial discipline. Established pricing strategy and margin controls across contracting, fit-out, and building materials operations. Full P&L accountability.

Regional Manager — KSA, Kuwait, Bahrain & Levant 2015 – 2023

Construction Specialties Inc. · Building Materials & Architectural Products

Led 4-country commercial operation, growing regional revenue by 40% through targeted market expansion and enhanced commercial execution. Specification-driven B2B sales to major architects and EPC contractors.

Senior BD & Operations Manager 2011 – 2015

Al Turki Group · Contracting & Industrial Services

Managed client development, commercial coordination, and operational delivery for an industrial services business unit serving major clients in the Eastern Province. Strengthened BD pipeline, driving 15% repeat-business increase.

Business Development Executive 2009 – 2011

Space Structures Company · Pre-Engineered Buildings

Full bid lifecycle management — lead generation, technical proposals, and contract negotiation across Saudi construction and commercial sectors.

MBA · University of London
B.Sc. Civil Eng. · University of Jordan

Capabilities

Commercial Capabilities

01
Regional Sales Strategy
Commercial

Directed full commercial strategy across Saudi Arabia, Kuwait, Bahrain, and the Levant at CS Inc., growing regional revenue by 40%. Managed pricing, forecasting, and pipeline reporting across all four markets.

02
Strategic Account Management
Relationships

Managed high-value accounts and established strategic partnerships with contractors, architects, and key stakeholders across the construction industry. Strong consultant and contractor relationships across KSA, Kuwait, Bahrain, and the Levant.

03
Commercial Governance
Discipline

Established commercial governance frameworks — pricing strategy, contract risk management, and margin controls. Restructured pricing across 4 markets, improving gross margin by 10% without losing competitive positioning.

04
Team Leadership & Development
People

Led and developed regional teams across multiple countries — KSA, Kuwait, Bahrain, and Levant. Clear accountability, performance management, and operational discipline. Built strong teams at every stage of career.

Relevant Experience

Specification-Driven Sales

CONTEXT

8 years at Construction Specialties (CS Inc.) managing specification-driven B2B sales of technical building products across 4 MENA markets. Sales cycle: engage engineers at design stage, embed product specifications, then support contractors through procurement.

01
Specification Relationships

Built and maintained specification relationships with major engineering firms. Technical product specifications embedded into project documents at the design stage, securing competitive advantage before the tender.

02
Pipeline from Specifications

Generated consistent pipeline from specification-driven opportunities. Tracked projects from concept design through procurement, ensuring competitive advantage before the tender stage.

03
Technical Product Expertise

Managed technical building products that require engineering engagement and long-cycle specification sales — the same commercial model used by FPI for GRP/GRE pipe systems.

04
Multi-Channel Customers

Managed simultaneous relationships with architects (specifiers), contractors (buyers), and project owners (influencers). Navigated complex multi-stakeholder sales cycles across 4 countries.

Commercial Plan

First 90 Days

PHASE 1 DAYS 1–30
Discovery &
Alignment
  • Map existing customer base, key accounts, and regional pipeline across MENA
  • Align with Global Commercial Director on FY objectives, pricing strategy, and growth targets
  • Meet all GM Sales across MENA markets — assess team capabilities and coverage gaps
  • Review current pipeline governance, CRM data quality, and sales reporting cadence
PHASE 2 DAYS 31–60
Activation &
Quick Wins
  • Identify top 15 strategic accounts — develop tailored engagement plans for each
  • Restructure pricing where margin erosion is detected — target +3-5% improvement
  • Establish weekly commercial review rhythm with each country GM
  • Launch specification drive with top engineering consultants for new GRP pipe projects
PHASE 3 DAYS 61–90
Acceleration &
Governance
  • Implement pipeline governance framework for major bids
  • Develop market expansion plan for emerging MENA opportunities
  • Launch quarterly business review process with global leadership
  • Deliver first 90-day commercial performance report with Year 1 growth roadmap

Get In Touch

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